We know you have a lot of questions about putting your home on the market and selling it during COVID-19. Since shelter-in-place order in March, most of the home selling process has changed dramatically – consultations, photos, videos, showings, open houses, and closings have all been affected.
The Groesbeck Group, cares about the safety of our clients and team members and we have adapted our services to add the necessary precautions against COVID-19. We take recommendations from state and local officials and the CDC into account to keep our clients, ourselves, and the rest of the community safe.
Below you will find the changes we have implemented to adjust to the new norm:
Before Covid-19, initial seller consultations were almost always done in-person. We are now adding to our services home selling consultations via phone, Zoom and/or FaceTime. We can “meet” you and have you “walk us” through your home so we can discuss your goals and expectations. After our online meeting, we will email or snail mail (whichever you prefer) a copy of our guide “Preparing Your Home to Sell for The Highest Price” in which you will find our tips and recommendations to get your home ready for the market.
If you prefer in-person consultation, we will be happy to do so. In fact, we continue to do so if requested. Please be assured we will be taking all the necessary precautions and will be wearing a mask and gloves to meet with you.
We know you have questions about how the market is doing and what will happen with home prices in the next couple of months. Believe it or not, the real estate market in Skagit County has been just as busy as any normal spring market with multiple offers on many homes (homes that are priced right) and properties often selling within days this largely cause by extremely low inventory. We anticipate it will still be a busy real estate market over the summer, favoring sellers more-so than buyers, as sellers take advantage of the lack of inventory and buyers want to take advantage of the ridiculously low interest rates.
Vacant homes will largely have the same marketing plan now as they did before Covid-19 with the addition of 360 video and virtual open house walk throughs. With the open house video walk throughs, we will walk through your home pointing out each unique feature just as if we were walking a buyer through your home for an in person showing. We will still use absolute care to keep everyone safe.
For owner occupied properties we are also shooting 360 video tours as well as open house video walk throughs before going on the market to decrease the number of in-person showings. To keep everyone safe we are asking sellers not be home during the photography and video shoots. We will all be wearing masks and gloves to protect you and our team. Once your property hits the market, we will be not doing any printed materials such as flyers and brochures and instead will have these materials readily available in online format for buyer’s agents to share with their clients.
Our listings are being enhanced on sites such as Zillow, Realtor.com, and Trulia to ensure your home gets top placement in each site’s search results as more buyers are heavily relying on online search platforms than ever before. We are also adding your property to a second Multiple Listing Service (RMLS) based in Oregon to be able to capture as many potential buyers as possible. In addition, we are also using a retargeting service through Adwerx.com so your home can be seen through multiple ads online strategically placed to find your buyer. We will also have ads on Google, Facebook and Instagram strategically targeted to potential buyers. In general, we are heavily increasing our online advertising of your home since most people are online more now than ever before.
We follow strict home showing protocols approved by the Northwest Multiple Listing Service in cooperation with the Center for Disease Control and state and local rules and regulations. In-person showing requirements will be changing as our county changes COVID-19 phases. At this time, we are asking every buyer who wants to see your home and agent who shows your home to sign a health disclosure assessing their current health and asking whether they have been in contact with anyone with Covid19; they will not be allowed in the home if they are having any symptoms or have been around anyone with symptoms. In addition, they are required to provide us with a preapproval or proof of liquid funds before looking at your home. Once a serious buyer has provided all the required documents, we will arrange for an in person showing at a time that is convenient for you. Showings are limited to 3 people including the buyer’s agent and all parties at the showing are asked to wear booties, gloves, and a protective face mask before being allowed inside your home. We are conducting “touchless showings” meaning you will be asked to leave all lights on and bedroom and closet doors open and the buyers will be asked to not touch anything during the showing except the front door handle.
Everything else from signing docs to closing can be done electronically for the most part.
At the end of the day, many people still need to move. Our top priority is the health and safety of you and your family at all times. We recognize selling during a pandemic adds a whole other level of stress to the home selling process. We’re here for you to guide you with expert advice from day 1 until after closing while keeping your safety our top priority.